Our Story

hello there

When our first born came into our life, we looked everywhere for the best items. As we did so, we became aware of the overwhelming number of infant products on the market. Finding the solution that was best for her required much testing and researchs.

In light of this, Bub-ly concentrates on providing top-notch products. We understand how challenging it may be to select only the best, which is why we are here to help.

In addition to curating things, Bub-ly also designs and produces its own line of clothing and accessories. These selections were carefully thought out and created in Singapore, especially for the humid climate and our bub's delicate skin. 

From our family to yours, thank you for choosing Bub-ly.

WITH LOVE, 

Hidayah